Web Talk

According to a lot of rumors and anonymous leaks, it looks like Google is going to unveil a new ad-planning tool for agencies called AdPlanner. The release should be today in New York around 5.00 pm. This new form of advertising should be introduced during a media conference arranged by Advertising Research Foundation which, by mistake, released the news on its website. The page was taken down right away at Google’s request which wanted to keep the thing confidential. Here is what Advertising Research Foundation wrote on its website: “At 5:00 p.m., on Tuesday, June 24, 2008, at the ARF AM 3.0 Conference in New York, Wayne Lin, Google Business Product Manager, will introduce Google’s latest initiative in Internet audience measurement.  This public announcement will be followed by moderated panel and audience reaction.” Basically AdPlanner is a tool to help agencies to spot and target audiences. This will be achieved with audience measurement data, search engine data and information from third parties. All this to try to determine what sites attract a certain kind of user. AdPlanner also uses special tools to determine where the best place on a website  to put an advertisement is. This new service should be available for free, at least at the beginning. Stay tuned for more info.

Source: NYtimes.com